As part of Gemalto’s #ChipAwayAtFraud campaign, I’m being tasked with numerous tasks, some tacky, some essential to living. Gemalto, one of the world’s leaders in digital security, wants a real-world take on the EMV card experience. Which includes the security benefits EMV cards presents. You know EMV; it’s the “chip” credit card that by now, you should have. EMV by the way stands for Euro/MasterCard/Visa. The Euro part essentially means that’s where the card was first deployed.